THE BLOG
Retention, reminders,
and repeat revenue.
Field notes from the people who help Tanzanian businesses bring customers back to buy again.
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Guides
From spreadsheet to follow-up system in 30 minutes
You already have the customer list. What you are missing is the part that acts on it. Here is the shortest path from a sheet of names to reminders that send themselves. -
Messaging
How to write an SMS reminder people actually answer
A reminder has one job: be read in the two seconds it gets. These are the choices that decide whether yours is. -
Retention
The 30-day window: why the best time to win a customer back is before they leave
Customers rarely announce that they are leaving. They just go quiet. A service cycle turns that silence into a date you can act on.